Posted on Jun 30, 2020

Ford Unveils Ford Promise Program, Hoping to Instill Prospective Customers with Peace of Mind

Have you purchased a 2019-2021 Ford vehicle and then lost your job? If so, you may be able to return the vehicle under a new program.

On Monday, June 29, 2020, the Ford company launched the Ford Promise program, which enables consumers who purchased or leased a vehicle through Ford’s finance arm to return the vehicle within the first year, if they lose their job. Customers have 30 days after losing their job to return their vehicle.

Please visit the following website to learn more details.

Here is an excerpt of the article:

“We feel like right now, the economy is at the stage of recovery where people want things to be back to normal, they want to buy, but they’re still a little nervous about what the future holds,” says Mark LaNeve, vice president, U.S. marketing, sales and service. “We want them to know we understand that, and we’re here to support them in their buying decisions.”

Under the new Ford Promise program, customers who lease or purchase a vehicle with Ford Credit financing and then lose their job within a year can return the vehicle. Ford Credit will value the vehicle using the National Automobile Dealers Association (NADA) average trade-in value, reduce the customer’s outstanding balance by that amount and waive up to an additional $15,000. The customer is responsible for any difference remaining. In addition, the customer is responsible for any late or deferred payments due and vehicle damage. Once the conditions are met, the account is reported as closed and paid

John Cole Gayle, Jr.
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Consumer Law Pioneer and Co-Author of Virginia's Lemon Law