Go to navigation Go to content
Phone: 804-282-7900
The Consumer Law Group, P.C.

Bait and Switch Victims May Have a Claim Against an Auto Dealer

Purchasing a vehicle is an expensive and often time-consuming process. Many people start this process by researching various vehicles and prices. Dealerships are aware of this, so they advertise their vehicles and prices in an attempt to attract business. Unfortunately, some dealerships do not treat their consumers fairly. One tactic that some dealerships use to try and lure in unsuspecting consumers is known as a “bait and switch.” Victims of this tactic may have legal rights under Virginia’s consumer protection laws.

How the Bait and Switch Works

We all want a bargain, but if you experienced the following in your search for a deal on a car, you may have been scammed:

  1. The auto dealer advertises a particular vehicle at a certain price. This advertisement may be online, in the newspaper, on television, or through some other medium.
  2. The consumer visits or contacts the dealership based upon that information.
  3. When the consumer arrives at the dealership, the auto dealer tells the consumer that the particular vehicle is no longer available.
  4. The auto dealer then uses aggressive sales tactics to sell a different, more expensive vehicle—not the one that was advertised.
  5. In some cases, the auto dealer uses these aggressive tactics to sell the vehicle that was advertised, but at a higher price.

Fortunately, various Virginia laws, including the Virginia Consumer Protection Act, offer consumers protection from this tactic. If the scenario above sounds like your experience purchasing your vehicle, you may have a claim against the auto dealer. It is important to consult with an experienced attorney who can review the facts and circumstances surrounding your case. We can help you obtain the compensation you deserve, just as we have helped many other clients. We encourage you check out their feedback on our client testimonials page today.