After reading this article I do not believe that the two dealerships really suffered any sort of punishment. For example, If Hyundai made $1,000 per car and it sold 1.2 million cars, that means it made 1.2 billion dollars. It paid 1/12th of it's profits, which sounds like just the cost of doing business. There just isn't much of a deterrent effect here. It seems like they got off cheap to me. If a company of any kind is fined, it needs to be a high enough fine to be a deterrent so they do not violate the law again.

 

Read the full article here.

John Cole Gayle, Jr.
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Consumer Law Pioneer and Co-Author of Virginia's Lemon Law
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